With technology from smartphones to devices like Portal, augmented reality (AR) lets us uncover new layers of context, meaning, and emotion in our everyday lives. Over the past year, more than 1 billion people have used AR experiences powered by Facebook’s Spark AR platform, with hundreds of millions using AR each month across Facebook, Messenger, and Instagram. They’re expanding the language of expression, transforming the way we shop, and adding meaning to real-world objects in fun and interesting ways.
Of course, the community also wanted the ability to publish unique, interactive AR effects for their followers on Instagram. Last year, we announced the closed beta to do just that. And this summer, we’re moving out of beta and opening Instagram to the entire Spark AR creator and developer ecosystem.